ABOUT
1.Objective of the Work
Awareness for 3M Lint Rollers which effectively remove pet hair from upholstery and furniture
2. The Audience of the Work
We want to talk to pet lovers everywhere and remind them how much their beloved pets shed fur. Pet lovers always seek for solutions for the pet hair problems.
3. Real, no-nonsense and cute.
4. With very limited budget, we need to make the visual really stand out. We want to create a conversation within the pet community by doing funny, visual expressions of the pets. We want to place these posters and prints on pet magazines and in-stores. A stunning freeze photography of pets with hair flying all over will surely capture every pet lover!
AWARDS
4A Seal Gold Awards
one show
ROI Festival
The Great Wall Award

Back to 3M SHAKE OFF project
Andre Van Dyk
Global Design Director
South Africa