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China is developing with a rapid speed, which also brings a lot of traffic problems on the road. More and more wide awake people starts to questioning, what we have left behind on the speedy highway.
As SGM Buick’s flagship luxury sedan – LaCrosse partnered CCTV Public awareness Ad campaign “China Top Driver” to focus on current problems on road and created a graceful and politely car owner image . And matches the public awareness Ad campaign theme perfectly.
After Ads broadcasted, over 90% audience had greatly improved the impression of Buick LaCrosse.