Publicis China Shanghai


The launch of All New LaCROSSE is the 10th anniversary since LaCROSSE first introduced in China. All New LaCROSSE upgraded for every aspects from the last generation product. However, the B-segment sedan in China is shrinking,LaCROSSE needs a clear position in the already crowded B-segment market, thus to attract the target audience that are not satisfied about how good the current status is, but always seeking opportunities to become even greater.

Date created: March 2016 2016-03-01T00:00:00+0000
Date published: 5 July 2017 2017-07-05T09:01:01+0100


  • BuickClient
Project featured: on 5th July 2017

Buick-Where We Are Going



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