Publicis China
Shanghai
ABOUT
Chinese ink & wash painting is known for its heavy brush strokes and massive use of ink. Can Mayflower toilet paper withstand this challenge as the canvas? So we invited local artists to work on this task. Inspired by our theme "Absorption", masterpieces were created which proves the endurance of the product literally and figuratively.
Boring walls were now transformed into art galleries as the artworks were oddly places in supermarkets and toilet areas.
AWARDS
4A Seal Gold Awards
ad stars
New York Ad Festival
one show
Back to Art of Absorption project
Zydrunas
Graphic Designer
United Kingdom