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Ads of the Week: A phone-condom, Tom Hardy looking old, pay your taxi fare by singing and other stories

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Etcetera – Ben

Dutch telecom provider Ben, and Amsterdam-based creative agency Etcetera, have launched the Ben-branded phone-condom – an eye-catching stunt to kick-off their “Better in Bed” campaign – and a radical solution to some of the relationship woes affecting today’s mobile phone dependent society. The world’s first phone-condom has been introduced as an irreverent – and arguably somewhat distasteful – way to solve modern relationship problems. Ben, which is one of the Netherlands’ leading low-cost Telco’s, has worked with research agency DirectResearch, to conduct a piece of

 

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