ABOUT

Concept
We found out that Imperial College Business School is incredibly unique when it comes to their offer. ICBS give their students the opportunity to collaborate with students from across the institution. Think HR students collaborating with Engineering students, or Marketing students collaborating with Healthcare. This became the foundation for our creative approach; a campaign line that encapsulates and showcases ICBS as the intersection of business and technology. Imperial College Business School: Where Worlds Collide.

Execution
’Where worlds collide’ is visually represented by dynamic and impactful typography and a photographic treatment of ‘collisions’ within an amorphous, vibrant background. With Business and Technology housed as a central message, we then investigated what other
unexpected collisions Imperial facilitated.

From Planet and Profit, to Health and Wealth, we uncovered a range of innovative student and alumni stories, that would enthuse and inspire the next generation of tech leaders.

Results
Results so far 4 months after launch have been fantastic:

_79% lower Cost per Acquisition YoY
_23% lower Cost per Click YoY
_120% increase in clicks
_63k views of our campaign launch video
_25m overall impressions
_84% increase in Click Through Rate YoY
_183% increase in conversions YoY