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There are 516,000 recipe videos on YouTube that promise to teach you how to cook Colonel Sanders original recipe. KFC, proud of the effort that fans, copycats and foodies have put into trying to copy his original recipe, decided to reward the effort and time invested with authentic chicken KFC.

KFC created a website that allowed people to exchange fake recipes for chicken cooked to Colonel Sanders original recipe. A link converter transformed KFC recipe URLs on YouTube into authentic KFC products. Simply enter one of the 516,000 links on the web and the URL automatically convert into a code to be redeemed at any KFC restaurant. Each URL was redeemable for a limited number of coupons, so people was able to search the web for different versions of the recipe to exchange links for chicken.