ABOUT

Motorists caught up in the orange dust cloud are advised to head to their local drive-thru rather than the car wash to avail themselves of some free chicken in return for daubing the KFC logo on their dirty vehicles. The impromptu viral branding exercise has been dreamed up with creative partner agency PS21, generating a whirlwind of 5m impressions and 300,000 Twitter interactions on its first day. Likening dirt-caked cars to fried chicken, the topical promo capitalized on the weather event everyone was talking about to drive traffic to 76 KFC auto restaurants scattered around Spain. The fast-food chain sent social media users into a flap with a tempting tweet promising two chicken strips on site of the letters KFC daubed on dusty bonnets, doors and boots.