ABOUT

The "Old Design" struggled to communicate the product's value effectively, resulting in a confusing user experience. The challenges were:

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Aesthetic Disconnect
The dark, high-contrast color palette of the old design was overly dramatic and did not convey the product's core promise of cleanliness, freshness, and safety

Lack of Clarity
Critical information, such as the product's application process and safety benefits, was buried or presented in a cluttered format, creating friction for new users