ABOUT

The challenge
How do you earn a regular place in a mum’s hectic life?

The insight
Babies aren’t born with instructions, so mums are looking for help, advice and reassurance from people they can trust.

The work
The C&G baby club gives them expert one-to-one advice and bags of encouragement during the moments that matter. It’s a mammoth web, mobile, social, eCRM and offline challenge. Every month we send 1 million emails and 150,000 mailings, reaching 1 in 3 UK mums.

The results
The club is a huge hit with busy mums. Every day, 786,901 of them trust Cow & Gate to help them meet the ever-changing needs of their baby – and over 15,000 more sign up every month.
With personal services like 1:1 Live Chat, the 5 Step Weaning Plan, Playtime Planner and C&G Baby Club community, we help like-minded mums connect, inspire her to interact and play with her baby, and feed her intuition.