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Just in case you managed to miss it, last Tuesday was Valentine’s Day, and what better way to celebrate than with a campaign for Aptawelt, the German Danone Nutricia Early Life Nutrition brand, revealing the life-long impact a parent’s love will have on their child.

Picked up in a Valentine’s round-up by Campaign and Creative Pool, and in the top 10 of The Drum's Creative Works February leaderboard of global digital work, this latest instalment of Aptawelt’s Mum meets Science platform leads with the highly emotive ‘What is love?’ film.

“Our idea was founded on a human insight: that people know that love feels good, but they don’t know that it does good for the future development of their baby. We took this thought and dug into the science that supports it to deliver highly emotive and engaging content.”
Ian Bates, Creative Director at Unlimited and The Real Adventure Unlimited

“This exciting campaign is part of our on-going commitment to support parents with engaging content that reveals the science of early life. Armed with this knowledge it empowers parents to make decisions now that will support their baby’s future development.”
Sarah Patzak, Marketing Manager at Danone Nutricia Early Life Nutrition in Frankfurt