ABOUT

We loved Propercorn’s playful eye-catching brand as soon as we saw it, so naturally jumped at the chance to conceive and create a set of tasty films that would form the core of their latest marketing campaign. We delivered 9 spots in all – one for each delicious flavour as well as a snappy multi-flavour medley.

Drawing on the simplicity of their established and recognised graphic pattern; each film disrupts this grid in an unexpected and whimsical way. The sublime sound design by Machine neatly adds a further layer of enticement to each of the films.