We set ourselves the challenge of doing something different. We wanted to say everything about PROPERCORN without falling back on cheesy health and taste slogans. By exploring colour, popcorn and pattern, we’ve found a way to express PROPERCORN and the things we’re passionate about.
Our aim was to brighten up London's buildings, pavements and buses with our colourful and signature popcorn print. The work was done in-house, with some help from set designer and art director, Rachel Thomas who curated the bold installations in Brixton and Shoreditch.