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"CCHP has served individuals, families, and companies in the SF Bay Area since 1986, delivering great service quality to qualified Medicare members. Each year, health plans compete against one another during open enrollment, and CCHP needed to identify and encourage qualified individuals to become members in their Medicare Health Care Plan.

Propelo Media developed several ethnically segmented groups, and the CCHP Medicare Marketing Plan centered around a Medicare marketing letter highlighting upcoming international events. To boost campaign performance, we created an Omni-channel direct marketing strategy that included digital marketing and social media posts to reinforce the branding and messaging of the sales letters.

The results speak for themselves, with a 7.8 times impression increase and 5% CCHP membership growth, proving that the omnichannel approach was 3.72 times more effective than single-channel control groups.