ABOUT

Aged and imported from France, Spytail is a ginger-spiced rum brand new to the spirits market and the first of its kind. The specialty rum collaborated with Propeller to launch its digital presence and bring its nautical playfulness to life, encouraging visitors to seek out Spytail in bars and stores.

CHALLENGE

The small scale project had to pack a punch with storytelling and directive links to social platforms for the target audience, and distributor information for the industry and spirits community.

SOLUTION

We undertook the challenge by focusing on design and animation for an experiential user environment and ease of navigation to discover Spytail across the globe, whether the visitor was a casual imbiber or large scale distributor.

Propeller delivered a customized website that evoked nautical whimsy, taking visitors on a voyage into the new rum’s brand story. We built a bespoke Instagram feature encouraging social engagement, a craft cocktail gallery, and a responsive distributor page to promote product expansion.

Our in-house CMS solution provides Spytail with highly customized content management, as well as unique capabilities to tailor the user experience into the future to keep up with industry demands.