ABOUT

Hare & Tortoise is a group of Japanese restaurants with locations around Central and West London. An independent owner-operated brand, they have a strong focus on authentic pan-Asian cuisine with dishes ranging from sushi to tempura and ramen to curry. Their first branch in London’s Bloomsbury opened in 1996 and they have continued expanding ever since!

CHALLENGE

As multivenue group, the objective of their new website was to consolidate their brand under one Hare & Tortoise umbrella as well as showcasing their vast menu and eye-catching cuisine. The client’s website was lacking a strong identity that was not in keeping with the look and feel of their restaurants and were in need of a redesign to appeal to repeat and new customers.

SOLUTION

For Hare & Tortoise, we developed an image-led website that offers users a smooth, intuitive experience whilst highlighting the beautiful food on offer at each venue. The design draws on the brands existing orange, green and black colour palettes as well as offering a more traditional, authentic touch with wallpapers and fonts.

With 6 venues under one roof, the new website showcases each location with its own “Restaurants” page, offer users easy access to a map, opening times and contact details.

Given the brand’s extensive menus and food imagery, Propeller developed a bespoke menu solution with collapsible categories, allowing users to quickly browse the dishes on offer.

Along with the events and image galleries, the menus are fully enabled on Propeller’s unique CMS platform, giving the client the freedom and flexibility to make real-time updates to the content.

Integrated within the site’s footer is a data capture form which links to Propeller’s own E-marketing platform.

RESULTS

• An elegant, bespoke website for a multi-venue group

• CMS control for real-time updates

• SEO optimisation

• Data capture