ABOUT

Vaara, a brand and company built on the belief that everyone is capable of attaining and having an active lifestyle, make everything they touch feel harmonious and empowering to their target audience: the women of the world.

With a strong emphasis on everything feeling as good as it looks and looking as good as it feels – as well as it being durable and suitable for everyday use – when it came to packaging their sport and activewear, they needed a design agency that would understand their ethos. Each London were the guys to step up to the plate and provide Vaara with a design and a range that works wonders, using clean lines, simple yet detailed branding that speaks for itself, and no-fuss, classically appealing materials.

We at Progress Packaging Ltd were there to help with the production of these sophisticated designs. Four items were produced in total, all of which are detailed below.

- Paper bags with grosgrain ribbon handles, made using 270gsm Colorplan Gravure Emboss with a raised 3D logo on both sides.
- A small card folder , made using matching Gravure Colorplan paper with a foiled logo, also.
- Tissue paper which was printed with a repeat pattern print using white on white.
- Corrugated outer boxes, in a 0427 style, with a litho laminated interior and a white flexo print on the inside.

The finished results support our belief that packaging can, indeed, be a beautiful thing.