ABOUT

Designed by Baluba, a creative consultancy working with fashion, retail and lifestyle brands, these bags were produced by us for The Number 4 fashion store in Kuwait. Established in 2008, 4 is Kuwait’s foremost fashion and lifestyle destination store, featuring cutting edge fashion, accessories, homeware, books and artwork, to name a few things. Located in Kuwait’s edgy Al-Shuwaikh industrial district, 4 is unique in the region, and it comes as no surprise that they wanted their packaging to celebrate creativity in the same way they do throughout their store.

Baluba came up with this stunning design using Tyvek material featuring a metallic silver lining. The finished piece had a one-colour print to the outer, before it was then fitted with 2 magnetic closures, as well as woven handles to the top.

4 pride themselves on offering “a taste of the unusual and the distinctive” and we think they’ve achieved this perfectly with these bags. They definitely stand out from the crowd in the world of retail packaging.