Fashion is fast-paced, dynamic and ever-evolving, candidates wanting to break through the industry need to reflect this market.
You need to know what will make you stand out from the crowd.
Our Senior Consultant, Jade Watson, recruits for Digital & eCommerce roles for our luxury and premium fashion clients. She reveals her 6 secrets for getting your application noticed:
1. Tailor your CV.
It’s your place to show off your creativity and value. Fill it with relevant achievements and the impact you’ve made from previous companies.
2. Research, Research, Research.
Live and breath their company, know their products & core customer inside out. Look at their most recent campaigns, catwalk shows and branding. Stalk their social media channels and relevant industry blogs, sign up to their e-newsletters...get obsessed!
3. Read the job description. And read it again.
Make sure you understand what the employer is really wanting from you. Have lots of examples of relevant work that match the role requirements. If it is a technical role you need to be prepared for technical questions - don’t be caught out by not matching your skills to the role you’re interviewing for. Make sure you know how to use the software you’ll need in the role and prepare to give examples of your challenges and successes from previous employment.
4. Make sure you understand how their site works.
Have you gone through the journey to checkout? What works? What doesn’t? What do you like about it? Put yourself in the shoes of a customer and the shoes of company. Is the brand effectively communicated and do you understand what their brand experience goals are?
5. Competitor analysis.
What’s the market place like at the moment? Who’s doing what and leading the way? Who are direct competitors and are they better or worse? Show an understanding of their landscape, this is especially important if you are coming from a different industry. You’ll need to show that you have a real understanding of the space and confidence to work within it. How are you going to make a positive impact?
6. Be passionate!
The competition is high and personality fit goes a long way. They want people who will fit with the team, love fashion, love them and will be excited to come to work everyday. In fashion it’s all about industry leaders so know who is hot right now in your field and show off your passion for the brand.