Bold Stockholm Stockholm

ABOUT

ABOUT THE CLIENT
The Shirt Factory was founded in 1988 by fashion designer Linnéa Braun with the idea to create shirts with high quality at a competitive price. A philosophy they still cling to. Fashionable shirts with perfect fit, finish and high quality has been their hallmark since the start.

ABOUT THE PROJECT
Bold was asked to create a new visual identity for The Shirt Factory that should revitalize the brand to the Swedish market. The project included a new logotype, color palette, patterns, signage, packaging etcetera.

SOLUTION
A crest made up of tailoring equipment paired with a strong yellow color are the main carriers of the new identity. The crest signals quality and attention to detail, and the yellow color signals a youthful cockiness and make them stand out among the competition.

Date created: January 2015 2015-01-01T00:00:00+0000
Date published: 30 January 2015 2015-01-30T15:37:35+0000

MADEIT CREDITS

  • The Shirt FactoryClient
Annual 2015 WinnerThe Shirt FactoryBranding Project featured: on 2nd February 2015

The Shirt Factory

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