ABOUT

THE BACKGROUND

For one week in January, Davos is a blur of meetings, panels, and high-stakes conversations. With packed schedules and a sea of brand houses competing for attention, DP World needed more than just another room for presentations. It needed a way to make their global trade vision impossible to ignore - with a first of its kind experience.
As one of the world’s largest logistics operators, DP World reimagine, implement and operate the global infrastructure for trade. They recognise the urgent need to design smarter, stronger and more diverse supply chains. Striving to help producers access new markets. With digital innovations that continue to set new industry standards.
After fully transforming what was previously a Hotel/Restaurant into a luxurious DP World Pavilion, GPJ created ‘The DP World Globe Explorer’ experience.

THE INSPIRATIONAL IDEA

Housed within the DP World Pavilion in its very own purpose-built environment, The Globe Explorer was designed to captivate and then convert visitors. A revolutionary – first of its kind - Apple Vision Pro experience that made sure DP World’s logistical supply chains were not just visible, but totally immersive too.

Through intuitive gestures, guests explored a living digital globe, zooming from continent-wide trade networks to individual ports. Visitors selected from a range of key industries: Healthcare, Automotive, Perishables, and Pharma, unlocking deep-dive content tailored to their interests.

The hyper-immersive, interactive 4K display, gesture control, and spatial audio turned passive audiences into active participants. Crafting three-dimensional stories, it transformed DP World’s logistics expertise into an interactive journey, allowing visitors to step inside the flow of global trade.

THE EXPERIENCE

Welcoming visitors at street level, guests entered a responsive environment where lighting subtly shifted as they moved through the space. The Apple Vision Pro display revealed a seemingly live, breathing, real-time model of DP World’s impact, enhanced by:

Interactive Trade Maps: Guests controlled the narrative, seeing trade in action.
Adaptive Lighting: Physical space responded to digital interactions.
Seamless Multi-User Access: Custom-built protocols allowed hundreds of daily demos.
Real-Time Content Updates: Ensuring fresh, relevant insights across locations.

THE MEASURABLE IMPACT

In previous years, DP World’s pavilion in Davos attracted high footfall, but measuring genuine engagement was challenging. This year, we set clear goals: increase qualified leads by 50%, boost experience interactions by 25%, and achieve 60% propensity for future collaboration.

486 unique interactions over 4.5 days, a 54.19% increase from 2024.
74% of visitors reported significantly improved understanding of DP World’s capabilities.
68% of attendees expressed interest in future collaboration.
Zero technical failures, ensuring seamless, high-impact storytelling.

Beyond the numbers, the reactions spoke volumes:

"I’ve never used Vision Pro before—this was incredible!"
"I didn’t know DP World operated in New Zealand!"
"Let’s try and find my hometown!"

The #MadePossible Campaign amplified THE GLOBE EXPLORER’s success, generating 2.1K total mentions and reaching 19.7M people over its four-week run. Within the first week alone, it sparked 1.4K mentions and a 17.6M reach, peaking on January 22nd with 6.4M daily reach.

A LOOK INTO THE FUTURE

In a world first, this activation proved that spatial computing isn’t just the future, it’s for the here and now.
The DP World Globe Explorer developed a new way to communicate complex global systems. By shifting trade visualisation from static maps to dynamic flows, DP World turned logistics into an experience leaders could see, explore, and truly understand – once again changing what’s possible for everyone.