ABOUT

About the project
Starting as a family run business, Franklin are now a one the largest and most established seat cover and upholstery manufactures within the aviation industry. Franklin is a multimillion-dollar company with a global infrastructure that is able to produce, package and deliver their products across the globe.Despite their success, Frankin are a forward-thinking company that were looking to increase their footprint within the European market. They required an agency that would be able to identify their key customer group, make them aware and push them through to a conversion.

Challenge
With Franklin aiming to push further into the European market they required a reposition of their brand. To achieve this we needed to identify their 3 customer target groups: Airlines, Seat Manufacturers and Design Houses. Isolate the key stakeholders within these industries identify how to effectively communicate Franklin as an industry leader within the aviation sector.

Our Solution
After defining the audience, we set to work on recrafting the companies image to reflect the foundation built within the rebrand. Utilising the new audience research we had gathered working alongside both the UK and US sales directors, we set out a new user journey within the companies website, adjusting the information architecture to suit the needs to their European & International clients. To encapsulate this all together to re-lunch the new brand a campaign was required for the upcoming AIX exhibition in Germany.