About me

Let's start with my name. It's Adam Nel. I've been working in the industry for over 8 years and, as they say, advertising is in my blood. I live, eat, breath and even dream about it all day, every day. Well, I dream about it at night, certainly not during daylight hours when I'm meeting tight deadlines.

I have gained a wealth experience and knowledge during my time in the industry and have a particular passion for promotions and shopper marketing campaigns. The racetrack in-store excites me. Being able to touch the lives of shoppers thrills me. Full IMC is most definitely necessary and I have experience in rolling out the aforementioned. But, really getting to the shopper, into their lives and heads, is what gets me going.

I have worked on a number of large, international brands as well as smaller, local ones and am more than comfortable with both. Many years ago, my first mentor told me that the art of copywriting lies in the chameleon effect. The ability to adapt style and tone to each and every different brand. At the risk of "blowing my own horn" I have evolved as a writer with this most important skill.

I have experience in complete through the line communications and even understand what "seeding" on Twitter means.

Tight, and often most ridiculous deadlines do not frighten me. Therein lies the challenge. Getting the best possible work out in the minimum amount of time. I have quite a number of creative directors who will gladly vouch for this.

I hope that you will take the time to peruse my CV and have a look at a selection of my work on my blogspot (web address can be found on my CV).

I look forward to your response.

Yours gratefully,

Adam Nel