About me
Hello. As an experienced creative director, marketer, and writer, I have passion for building brands-- especially when they're for start-ups or for established companies starting anew. Having worn a lot of hats during my career, I have significant experience with brand strategy, brand marketing, public relations, and corporate communications. However, my focus is creative direction and writing—for digital and offline media.
My work has a proven track record of getting results, particularly on limited budgets in competitive categories. As the brand strategist, creative director, and head writer for a U.S. start-up, Esurance, I created a quirky, pink-haired animated brand icon that helped take the company from an unknown insurer with $0 in revenue to a major brand name with $800 million in revenue. After uniting the worlds of animation, espionage, and car insurance , I now help app, biotech, food and drink, luxury good, and tech clients tell their stories.
Skills
Brand development-- from naming to tone of voice work, Creative direction across offline, digital, experiential, PR and social, Copywriting (B2C advertising, B2B collateral, and internal communications), Public relations strategy and execution, Sponsorship and cause marketing , Leadership
Sector Experience
Financial services, Luxury pet goods, Technology, Fine arts, Professional services
Awards
Erin Esurance (the brand Icon I developed) inducted into U.S. Advertising Icon Museum - 2009, Gold Communicator Award - Green/Eco-friendly Integrated Campaign, "Cloud Cult" - 2009, Gold Communicator Award - :30 TV spot, "Kate Gets Animated" - 2009, Silver Communicator Award - Integrated Campaign/Online Video, UGC Customer Contest - 2009 , Conference Leadership Committee, Good & Green Conference - 2008, Gold Communicator Award - :30 TV spot, "Paul Gets Animated" - 2008, Silver Communicator Award - Best Jingle, "Take Me Out to Esurance" - 2008, Silver Communicator Award - Branded Content, "Carbon Copy," a 3-minute short - 2008, Silver Communicator Award - Outdoor Campaign - 2008, 2 silver Halo awards for joint messaging & environmental campaign with Live Earth - 2008
Clients
Full client list available on request
Trade Associations
Member of the Chartered Institute of Public Relations