About me
As you can see from my CV. I have been involved in digital marketing & brand for a number of years, driving awareness, affinity, NPS and growth. During this time, I have been both hands on and leading digital teams to meet business KPI's, increase visibility, drive qualified traffic and delivering on ROI. Heavily experienced in all areas of digital including; Performance Marketing, CRM, SEO, PPC, Social, Email, customer acquisition and conversion. Highly analytical in nature, with a test and learn approach to customer journey, user experience and conversion. Achieved through data analysis, A/B tests, experiments. Optimising campaigns for optimum customer acquisition through owned and earned media, paid channels and organic growth. Managing and developing global digital strategies on a day-to-day basis, to deliver a customer centric and integrated user journey.
More recently, I have been a member of the Krispy Kreme leadership team driving digital change within the business.
- Delivered £1.3m incremental revenue from optimised CRM program
- Delivered £1.5m incremental revenue from a 1.2% increase in conversation rate
- Delivered new mobile first, fully optimised website
- Developed digital strategy for Ecommerce, B2B, content and social
- Launched brand in Ireland with World-record breaking results. (80% engagement rates on social)
I am looking for a role within a business that will provide growth and a long term career.
I look forward to hearing from you,
Rob Martin
Skills
Analytics, Brand Management, Content Management, CRM, Digital Marketing, Digital Strategy, Email Marketing, Management, Media Buying, Media Planning, PPC, SEO, Social Media, Web Design, Web Development
Sector Experience
E-Commerce, Finance, FMCG, Retail, Travel & Leisure