ABOUT

The customer experience leads at Meda are constantly trying to understand how to sell the service and as a result, unearth all kinds of interesting facts about the discipline - and in this case, that 80% of brands believe they smash customer service...
...but only 10% of customers agree. It's quite a statistic.

But like all statistics, a little dry if only used as a de-facto quote, however nicely typeset.

My take on this was that, if I was a brand manager sinking all that time and money into customer’s to find out they thought I was wasting both, I’d be pretty annoyed.

Hence the Sweary Postcards mailshot. Pithy statements, elegantly foil-blocked, in a set of six.

After all, if you’re going to lose you sh*t, you might as well do it in style.