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I love a bit of foraging, especially the hedgerow kind and as well as food-based inspiration there’s design ideas just hanging there.

Take the humble sloe (part of the plum family) which pretty much only ever ends up in the ubiquitous gin concoction.

However the sloe has hidden strengths and if picked when green and preserved, take on the character of olives.

Well, a bit more than character, as the flavour is even more complex and floral.

So here’s my new brand and product idea for ’Sloez’, currently under consideration for commercialisation (with a couple of packaging options under investigation - the latter of which look a bit too medicinal lol.)

Edit: As it’s sloe time, have actually made some myself to check what happens with different times of picking / ripeness / preservation approaches :)