About me

I'm interested in turning insights into ideas. Over the past 20 years, I've worked as a strategist, creative director, and art director developing communications projects across cultural contexts (publications, websites, videos, retail environments, and exhibitions), collaborating with creators and users of these contexts to engage brands and their customers in the co-design of culture. I develop and implement symbolic goods (ideas and experiences) by converting customer understanding and client needs into meaningful and lasting engagement. I understand multi-channel communication challenges and am comfortable with distributed/virtual teams or telecommuting;

I'm bilingual (English/ Spanish) and also speak a bit of Japanese.

Skills

Content development, youth culture branding, social media campaigns, viral marketing, email marketing, conceptual/strategic thinking, managment expertise, film/video editing.

Awards

Gold, Graphic Design, Creative Quarterly 13, 2008; Artist-in-Residence, ARE, Enschede, The Netherlands, 2007; Winner, Editorial Design, Type Directors Club 53, 2007; Communication Arts Interactive Annual 11, 2005; Enrichment Grant, Art Center College of Design, 2003; Emigre magazine, guest-design, Issue 59, 2001; Finalist, SECA Experimental Design Award, SFMOMA, 2001

Clients

72andSunny, Aiwa, Anthropologie, Arkitip, Art Center College of Design, Edwin, Emigre, Giant Robot, Harmony Korine, LA Free Clinic, Microsoft, MTV, Neverstop, Nike, Shift Japan, Sony Japan, Studio Camuffo, TeenNick, The Face, Urban Outfitters, Wieden+Kennedy