ABOUT

Carlsberg wanted to create a piece of shareable content for the Summer. I thought about people buying bottles of Carlsberg for picnics or drinks in the park with friends and wondered, If you buy some bottles of Carlsberg and don't have a bottle opener, how do you open them? Because not everyone smokes, so don't have a lighter. You may not necessarily carry a bottle opener with you, and unless you're stupid, you wouldn't use your iPhone (although some people do!)

So I wrote and directed 'Summer Life Hacks' - video posts aimed at making people's Summers easier.

Stats:
• Bottle opener (below) had a 20.5% engagement rate on Twitter (industry average is 3%)
• Over 200,000 views and reached over half a million people on Facebook
• Gold Winner for The Masters of Marketing Awards: Content Marketing