The Mill London

ABOUT

Social harmony is one of the things Japan is most famous for. But it comes at a price. Standing out for any reason can make you a target for bullying. And when you’re of a different ethnic or racial background, you often have no choice but to stand out. The Future Isn’t Waiting features three real-life footballers from diverse backgrounds who use the confidence from playing sports to challenge societal norms. Nike hoped the film would spark a much needed conversation around discrimination and bullying for youth in Japan. What it got was a debate so fiery, it made international headlines.

MADEIT CREDITS

  • NikeClient
  • Alex EptonMusic Composer
  • Asami YamashitaCreative
  • Chelsea HayashiAccount Team
  • Curro de la VillaCreative Director
  • Enric SoldevillaCreative
  • Jack SedgwickSound Designer
  • Jennifer ChienSenior Producer
  • Jovan TodorovicDirector
  • Justin LamCommunications Planning Director
  • Kaede OseAccount Team
  • Kazuhi YoshikawaCreative
  • Kenji Lepretre SatoExecutive Producer
  • Kenji Lepretre SatoExecutive Producer
  • Kerli TeoHead of Production
  • Kozue FurutaniAccount Team
  • Mako TomitaTranslator
  • Mikey RossiterColorist
  • Mikey RossiterColorist
  • Mikey RossiterColorist
  • NakamaProduction Company
  • Nedal AhmedLead Creative
  • Oliver MillarDirector of Photography
  • Oliver MillarDirector of Photography
  • Shane LesterLead Creative
  • Shinya KamataAccount Director
  • Shion KimuraProducer
  • Simon AmarAssociate Producer
  • Simon AmarAssociate Producer
  • Siyun KimJunior Producer
  • Thijs van de WouwStrategic Planning Director
  • Wieden+Kennedy TokyoAdvertising Agency
  • Yuji TakahashiCreative
  • * The MillVisual Effects Company
  • * Ben JordanEditor
  • * Ryan FisherManaging Director
  • * Scott DungateExecutive Creative Director
  • * D&AD
Project featured: on 27th October 2021

The Future Isn't Waiting

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