About me
I have lived and worked in italy for 15 years. I originally moved to
Milan to gain a more complete picture of design after finishing design
school in the UK. I have seen how design has moved from a world where a
project consisted of three hand drawn concepts, to a world where design
has become recognised as an important strategic tool for companies, and
must work with all the confluent factors that are needed to make a
product or brand successful. However I believe that the core values
that made me want to become a designer, and made me want to move to
Italy, remain. All the processes and strategic approaches that have
been developed all require that there are creative solutions,
inspiration and taste in order to produce a successful project.