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The winning ‘Pitch to Rich’ train adverts have been unveiled, and so too is the great retouch and CG work done by the Happy Team in support of the fantastic campaign behind the project.

#Voom: Pitch To Rich 2015 gave businesses the chance to pitch Richard Branson their business idea. If they had a vision, they had the opportunity to tell Virgin all about it!

Winners of the Pitch to Rich 2015 initiative are already up and running, and the recent launch of wrapped Virgin Trains with their very own branding is now being seen up and down the country! Just Park, Fourex and Kino-mo each had their own branded carriage revealed to them by Richard Branson himself, to be seen by commuters from the likes of Birmingham and Manchester and all the way to Scotland.

Peter Kelly, Managing Director of Virgin Media Business – the company behind the Pitch to Rich initiative championing UK start-ups – said,

“Today marks an amazing milestone as the Pitch to Rich winners’ campaigns begin! We’re thrilled to see their hard work over the last 100 days come to life as their businesses tour the West Coast Mainline. At Virgin Media Business, supporting small and growing businesses – like JustPark, Kino-Mo and Fourex – is our passion; it’s part of our purpose”

The campaign is supported by work from both the retouch and CG teams here at Happy Finish, creating the image of Richard Branson set amongst iconic UK landmarks and symbols to represent the 3 competition categories – Grow, New Things, and Start-Up.

From Italian Vogue covers to commercials and virtual reality experiences this is another great project to have worked on and is in fact our very first branded train! For our work to be seen across the UK over the next 4 months alongside a brand like Virgin is something we’re very proud of.

Scroll to see more great pictures of the finished work and how it looks on the side of Virgin Trains!