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‘Because They Can’t Fight Back’

Cheil India has developed a print campaign for Samsung’s new robotic vacuum cleaner and Happy Finish India are proud to have worked alongside them in helping produce these great images.

The ‘household warriors’ used in the campaign are unable to defend themselves against the constant barrage from regular vacuum cleaners. The damage to them is a sign of the effect that regular vacuums can have on household items and therefore the subsequent benefits of using Samsungs new range of vacuums with ingenious features such as collision sensors.

It’s a really fun approach to take, and the CG element that was involved has resulted in a collection of great images to support the campaign. It’s also another great example of the CG and Retouch work being produced by our ever growing studio in India!

BRAND - Samsung Vacuum Cleaners
CLIENT - Cheil India
ASSOCIATE CREATIVE DIRECTOR - Debmalaya Mitra
CREATIVE DIRECTORS - Navajyoti Pegu & Ankur Kalita
ART DIRECTOR - Debmalaya Mitra
RETOUCH - Prashant Sonawane & Vijay Namaye
CGI - Heten Daiya & Ketan Patil
VFX ARTISTBiswajit Tarafder