About me

For the past 14 years I've been a digital creative director after an
earlier career working offline in the the world of activation/below the
line. I've worked in London, Paris, Hong Kong, Sydney and now in
Amsterdam. Working as a digital specialist in "traditional"
agencies has allowed me to develop high-profile campaigns for big name
clients. I've judged at Cannes and the ADMA in Australia and spoken at
events around the world. Via my blogs *
*
what our business means today. Like the music business, the advertising
industry is being reshaped by digital. I believe that I've played a
part in that and hope to continue shaping the future.