Comments
Jeremi October 21st, 2020, around noon
Straight to the point.We have pushed boundaries by putting technique at the service of concept and storytelling, literally;
Matching the shoe design itself has always been the goal: Minimal, yet highly technical and innovative, conceptual, and as bold and hype as it gets.
This is The Roger by On Running.
This minimalistic spiral sequence shot has requested months of preparation and weeks of dedicated software programming.
This camera move has been designed exclusively for The Roger.
It is craft and innovation in its purest form.