ABOUT

Today, many brands seem obsessed with reversing the damaging decline in consumer trust, focusing both attention and budget on rebuilding a trusted image around dialogue, service, heritage and long-term reliability.

Our latest research here at Rufus investigates the value and viability of winning trust among increasingly cynical consumers.

We explore trust in detail, and with the input of key industry professionals and a comprehensive consumer survey, interrogate the roots of the current crisis in the marketplace, examining its impact on both individual brands and entire industries.

We offer our key take-outs and recommendations for how brands struggling in this challenging environment might respond.