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Concept packaging design for Chivas Regal bottle box

Chivas Regal – Box Design Concept

This project reimagines the packaging for Chivas Regal, a brand synonymous with heritage, craftsmanship, and timeless luxury. The challenge was to honor its rich history while elevating the visual identity for discerning modern consumers who expect sophistication and authenticity in every detail.

The box design transforms the unboxing experience into a ritual of celebration. Its clean architectural lines, textured surfaces, and premium finishes create a tactile luxury that invites the consumer to pause and appreciate the moment. The packaging feels substantial and deliberate — a true.