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With a global market of switched-on PlayStation gamers within easy reach, SONY asked us to showcase the key benefits of buying titles directly from the PlayStation Store. We decided to take each benefit separately, and with the help of the brilliant artists at We Are Royale, we created a bespoke animated character that walked the viewer through each benefit in a quick and entertaining scenario, with a look and feel to the environments that would resonate with gamers – and encourage them to venture into the Store.