Valeria Aristidou Brand Strategist & Designer

ABOUT

BUSINESS DESCRIPTION:
Manhattan the Bar Experts is a portable bar service. MTBE has an experienced team of highly trained bartenders & mixologists. They will ensure your event is a success, and provide you with highly designed cocktails that will keep everyone feeling refreshed!

What makes them stand out from competitors is the authentic care & attention to their customers and the use of fresh ingredients handpicked from their yard.

PROJECT GOAL:
MTBE goal was to establish a professional presence as the go-to portable bar all around Cyprus.

VISUAL IDENTITY

ATTRIBUTES:
Bold, Elegant & Friendly

LOGO SYMBOL:
The logo consists of the letter M with the negative space to shape the Manhattan cocktail glass. The triangle shape symbolizes the liquid ingredients of the classic Manhattan cocktail, with negative space forming a cherry.

BRAND COLORS:
Primary Color: Midnight Blue
Secondary Color: Cooper

MADEIT CREDITS

  • Manhattan the Bar ExpertsClient
Project featured: on 29th August 2024

MTBE: Establishing a portable bar business Visual Identity

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