ABOUT

The brief was to create a 'Lego World' to promote the classic brick. I created a landscape where many situations are happening at the same time, and the closer you look, the more this world would unfold into different stories. These stories could be pulled out and used as assets to create other products.

In order to create the illustration, I created a basic brick in Adobe Illustrator and used it to build all the assets - houses, ship, cars - from scratch.