About me

Tracy Ward is a commercial and editorial art director with over 20 years experience delivering client and publishers vision and commercial objectives.

Most recently she has specialised in the home and interior sector, creating extensive commercial shoots and campaigns for global brands, including John Lewis, M&S and Tesco, both in the UK and overseas.
Taking a 360° approach to create inspiring stories, from scamp stage all the way through to post production, social, in-store, video and publishing. With a wide skill set across all sectors and platforms, she has created innovative solutions true to brand. Insuring the client and publishers vision and commercial objectives and delivered on time and in budget.

As well as working commercially, Tracy has art directed premium magazines such as InStyle and Marie Claire. She is a proficient editorial art director who manages and motivates art teams, collaborates with and directs photographers. Her portfolio demonstrates first-class creative thinking and a commitment to creating original and dynamic concepts and compelling content.

Skills

- Creative direction, - Art direction, - Photographic art direction - location and studio, - Graphic design, - Concepts and scamps, - Costing and budgeting, - Client facing, - Briefing, creatives, illustrators, artworkers, and retouchers, - Mac literate - InDesign, Photoshop and Illustrator, - Print knowledge, - Online knowledge

Sector Experience

Magazine design - Fashion, lifestyle, food, teen/kids, newspapers, supplements, Catalogue design - Interiors, lifestle., Pitch work - retail, financial, fashion

Clients

InStyle, John Lewis, Marie Claire, Marks and Spencers, Tatler, Weightwatchers