ABOUT

Teaming up with IPC Media and Nuffield Health we created the first in magazine NFC advert in the UK.

The ad was placed in the December 2012 Issue of Marie Claire. by incorporating an NFC tag within the print, users tapped their NFC enabled phones on the touchpoint in the lower right corner and it seamlessly connected them to a Nuffield Health microsite where they could register for a free 2-day gym pass.

The campaign was nominated for a Contactless & Mobile Award 2013.