ABOUT

The brief:
To create a Back to School Kids Campaign to launch online and across our Social Channels, which met sensitively with a completely new set of unexpected circumstances due to Covid 19. We needed to be Covid compliant and ensure the safety of all of the team and models. This challenged us to be creative and produce a campaign in a very different way. The shoot plan was adapted to deal with production challenges during “lock-down” with limited access to resources and widespread agencies closed for the foreseeable future. We needed to be flexible and agile, working with a reduced number in our team and calling on friends and family to be part of the shoot.

Kids. For them, adventure is everywhere. An empty box might be a spaceship … a post office … or a lemonade stand. A pile of sheets a fort or a clubhouse. Their imaginations are wild things – just a hop, skip and a jump away from belly laughter and face-aching fun.

 September always brings a new chapter, mission-back-to-school, but this year … it’s all a bit different. So, while their classes may be smaller and their activities and schedules may change … Mondays are there for the taking once more. A new adventure awaits.

So grab your backpack and your lunch snacks, your best pens and your best friends because whatever new world awaits us this term-time, we’re here to get your little ones big-mission ready at Cath Kidston.

Copy by Stephanie Lynn
Creative Production by Polly Zundel
Art Direction by Beatrice Hurst
Photography by Damian Weilers
Video content produced by El Carousel