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Introducing a very special collaboration...

Our new creative partnership with one of the world’s most well-known and well-loved brands has given us a unique and amazing opportunity to weave iconic Disney characters into the fabric of our signature prints.
Starting with Winnie-the-Pooh and Mickey and Minnie Mouse, we explored the Disney archives to source original character illustrations to integrate into iconic designs from our own print portfolio, bringing their stories to life and creating
one-off, limited edition seasonal collections across fashion, bags, home and kids.

In addition it was my teams job to create the brands identity which would live across all touch points including packaging, gifting consumables, web, customer facing and internal comms as well as a creative campaign to be rolled out across our stores.

The Disney x Cath Kidston media launch event took place on Wednesday 13th July. The event showcased our debut collection with Disney. Over 60 journalists, stylists and influencers attended across key media titles. Those who attended posted news and images of the collaboration across their social channels, further increasing the news reach. Our own social platforms generated a huge amount of traction and a phenomenal number of customers have since registered their interest via our sign-up form.

Graphic Design by Sarah Mulligan and
Elinor Turner
Press Day Set Up by Steven Brimacombe and Katherine Gray