ABOUT

Briefed to evolve our brand handwriting in a saturated digital age - by engaging customers with
a new look printed catalogue. We wanted it to be engaging and tactile, with a premium feel.

We were tasked with making our catalogues more aspirational and contemporary, while using commercial imagery using younger and more diverse models to appeal to our core and new customers.

With our new content we wanted to build on our successes of 2018, with new collaborations for 2019 - Fearne Cotton x2 Collections, Disney’s Jungle Book and Poppy Delevingne.

For Spring Summer 2019 we enlisted internationally renowned British model and actress,
Poppy Delevingne to be the face of the brand, the first celebrity face in our 25-year history.
Poppy’s appointment marked a change in strategy for us, as we sought to target a spirited,
more aspirational customer and later on in the season collaborated twice with Fearne Cotton with collections across Fashion, Bags, Kids and Home.

The new look catalogue felt, fresh, fun and more in line with our British whimsical charm and joyful spirit and has been a massive hit with our customers who received a copy.

Graphic design and layout by Sarah Mulligan.