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The brief:
To create a Campaign to launch our Face Coverings online and across our Social Channels.
We needed to be Covid compliant and ensure the safety of all of the team and models. This challenged us to be creative and produce a campaign in a very different way. The shoot plan was adapted to deal with production challenges during “lock-down” with limited access to resources and widespread agencies closed for the foreseeable future. We needed to be flexible and agile, working with a reduced number in our team and calling on friends and family to be part of the shoot. We were thrilled with the results.

Our selection of face coverings are available exclusively online now.
They're made in some of our brightest and most loved heritage prints. We’ve also created a space between the layers to include a filter, if you want to add extra protection. Repurposed from upcycled off-cuts of archive cotton, availability of each print is limited edition using the fabric we have.

They’re easy to wear, with elastic fastenings for a comfortable fit over the ears and are made of 100% upcycled cotton that is soft on the skin and washable between wears.

Available in an adults size, in eight prints and a kids size, in two prints;

Double layered
Room for a filter between layers
Lined with cotton as well as a soft flocked backing for comfortable wear
Upcycled using upcycled archive cotton
100% cotton
Hand washable
Elastic fastening for comfortable fit over your ears

Stay safe with Cath Kidston.

Creative Production by Polly Zundel
Art Direction by Beatrice Hurst
Photography by Damian Weilers
Video Content by El Carousel
Copy by Stephanie Lynn