About me

Internet and social media savvy and an enthusiastic team
worker together with a delicate sense of design I believe I can
accomplish client's needs. I can develop new creative strategies in
order to develop new platforms of interaction within the target segment
through the use of social media platforms and new experiential
projects.

Passionate about new media art, I created PR campaigns for both
private and public sectors to activate brand visibility in the new
media experimentation. Hence, events such as Dis.Lab and Next2Frame,
under my curation and production become a platform for companies like
Apple and Sony to showcase their new products, and for the Arts Council
of Switzerland to promote their latest net.art project: 56K Bastard
Channel.

Opportunity has determined that my passion for music and my
expertise in marketing was further enhanced by working with the leading
Italian music production studio

as Assistant Managing Director. Here, I gained insight and furthered my
experience by managing a cultural business. I have liaised with both
film industries managers and music composers such as Oscar winner
composer Ennio Morricone and hip-hop star Bryan Burton (aka Danger
Mouse). I developed new marketing strategies by expanding the website
content, both video and audio, and developing partnerships with other
companies to promote services and products. I co-designed and drew
below the line PR & advertising strategies with major companies
bringing projects towards the organizational objectives, with tight
deadlines and ensuring delivery of the project on budget.

I moved to London to fulfill my mania for innovation, I achieved a
Master degree in

Enterprise and Management for the Creative Arts in London, where I have
focused

my field of expertise in strategic planning, believing that the use of
non-conventional

advertising and new technologies are the keys to communicating the
“brand voice”.

Hence, I have strengthened my knowledge of creative management,
innovative

marketing strategies and cultural insights.

Currently working as a consultant with advertising agencies as
creative planner, I use my knowledge of cultures and digital innovation
to help brands develop new non-conventional PR & advertising
strategies. Including: CD Tomas Roope (ex Tomato Design) where I am
collaborating to activate social media and interactive campaigns for
brand like Dell and helping the launch of a new product for Coke.

My latest job at the Rumpus Room (tRR) included the launch of the
energy drink Coke Burn in the UK market. Working together with MOJO
(Publicis Network) tRR's role was to help to develop a digital
brand activation inside the campaign, mainly through a mobile and
experiential platforms. As creative planner I undertook research aiming
to analyze:

1: New trends researcher, especially those that have a close
relationship with street

cultures

2: Mobile usage of those communities. How the target use their
mobile, for what

purpose and with which applications.

3: Research for new artistic communities working with those channels
(geo mapping,

augmented reality, interactive installations)

4: Community research and opinion leaders channels activities.

I developed a high level of IT skills: I am proficient in graphics
software Adobe

(Photoshop, InDesign, Illustrator), MS Office, iWork. A knowledge of
HTML and CSS

languages and able to source and handle data electronically both on Mac
and Pc

platforms. To demonstrate my tech and writing abilities I held the
position as

consultant for the Italian version of the Canon Professional Network
(CPN) magazine

where I worked as sub-editor and text adaptor and as design consultant
for MUJI

where I co-designed the new AW2009 visual communication for the EMEA
countries and a video installation inside the main store in London.