ABOUT

DPP worked with Amazon to launch their biggest release of the year, Tom Clancy’s Jack Ryan, with a Europe-wide campaign. Amazon was bringing the well-loved action hero to the small screen and wanted an eye-catching campaign which would get them plenty of reach, renew interest in the Jack Ryan franchise, and get people tuning in on Amazon Prime.

DPP developed a creative concept that asked our audience to solve intriguing puzzles, to see whether they were cut out for life in the CIA – ‘How Jack Ryan Are You?’`. These allowed us to capture our audience’s attention – then keep it for the duration of their commute. And then we backed these up with action-packed placements to inspire a little excitement.

The campaign was rolled out across billboards, print, and transit networks throughout Europe. From projection-mapped billboards in Milan, to newspaper cover wraps in the UK and France, we were able to turn-heads and bring renewed interest for Amazon Prime’s latest offer.

MY ROLE:
• Creative artworking
• OOH advertising
• Quality control