ABOUT

BRIEF:
Highlight the new set of behavioural changes as part of the transition to the new office in Jo'burg. Think how to package and promote these behaviours, and how best to present them during the induction tours.

SOLUTION:
A series of short animations were created featuring the right way of working and it's exaggerated opposite. Each time showing the consequences effecting both characters. A touch of humour was used in each scenario as an authoritarian approach would have lost the audience.