ABOUT

CONCEPT

Bestesfutter commissioned a versatile image library for its dry kibble range, designed to communicate the raw ingredients behind each recipe while providing clear product coverage for online use.

EXECUTION

I created and delivered 189 final photographs: 128 white background e-commerce photographs and 61 styled photographs. The styled work used carefully composed ingredient scenes to represent the individual recipes within the dry kibble range. The wider delivery also included white background images of raw ingredients, treats and additional supporting product imagery.

RESULT

The final collection gave Bestesfutter a consistent, flexible suite of assets for e-commerce, website content and social media. It combined clear product information with more editorial, ingredient led imagery that supports the quality and composition of the range.